What Are the Benefits of Digital Signage, Despite the significant increase in online shopping, traditional brick-and-mortar stores will not disappear. 바카라사이트
On the contrary, by incorporating smart digital technologies into their in-store processes, many physical stores are attracting more customers.
One of the cutting-edge technologies used by retailers is digital signage.
In this article, we will discuss why and how digital signage solutions can benefit retailers.
What Exactly Is Digital Signage?
First, consider the definition of digital signage.
Digital signage is a technology that uses various types of digital screens (video walls, LED screens, kiosks, etc.)
Installed in public places to present and distribute information to target audiences.
Important elements
Hardware consists of a variety of devices used to demonstrate information and ensure audience interaction (information kiosks, screens, etc.)
As well as all of their peripherals (cameras, scanners, etc.), mounting and connecting elements.
Software consists of an operating system with hardware component drivers; a user application for direct interaction with the audience;
And a content management system in charge of content creation, demonstration, and updating.
- Information in various formats (text, audio, video, charts) aimed at capturing the attention of a customer and conveying a specific message.
- Characteristics
- Entails Centralized control distributing content from a single platform to multiple devices located in various locations.
- Message intent — each piece of content has a specific goal, such as being informative, entertaining, or warning.
- Scheduling — the content is updated on a regular basis from a centralized platform.
- Remote maintenance allows for the detection and resolution of software and hardware issues.
Industries
According to Precedence Research, the global digital signage market was estimated at $21.9 billion in 2021 and is expected to reach $42.54 billion by 2030
Representing a 7.7% compound annual growth rate.
Today, digital signage solutions are commonly used in the following industries for promotional and advertising purposes
As well as to convey relevant information to employees and customers:
- Retail
- Hospitality
- Entertainment
- Banking
- Healthcare
- Catering services
- Sports
- Education
- Transportation
Let’s take a closer look at how retailers use and benefit from digital signage.
Retailers’ Use of Digital Signage
Traditional printed signs continue to serve their purpose in stores, attracting foot traffic from the outside, directing customers around the store 카지노사이트
And influencing consumer behavior. However, they cannot provide as many options as digital signs.
Digital signage solutions perform the same functions, but on a larger scale and with better results.
Let’s take a look at how retailers use digital signage in their physical stores.
Make Shop Windows More Appealing
Shop windows are critical in converting passers-by into customers in the world of physical retail stores.
When used correctly, a store window can pique people’s interest and persuade them to come inside and investigate the product offerings.
Retailers who use digital signage screens create more engaging storefronts than those who use printed signs and banners.
The reason for this is that printed signs are static, and updating information on them takes a significant amount of time and effort.
Digital signage screens, on the other hand, are dynamic and can easily catch the attention of passers-by.
Tell Your Brand’s Story
People enjoy reading about exciting and fascinating business success stories.
Traditional printed signage provided no opportunity for retailers to share their brand stories in public places.
They are not constrained by space or content formats when using retail digital signage.
Product and service promotion
Sales associates in physical stores can answer any questions about product characteristics, usage, benefits, and so on.
However, in large retail stores or hypermarkets, the process is inefficient because it is physically impossible for human assistants
To provide enough information to dozens of customers at once.
Furthermore, sales associates may become bored answering the same questions over and over
Resulting in decreased motivation, missed details, and decreased customer satisfaction.
Customers must be communicated with.
Digital signage is an effective means of communicating with retail customers.
Store owners can use digital screens to make announcements about store operations, company news, sales and discounts
Current marketing trends, and other important information.
Use Digital Marketing Content in Retail
Many businesses in the commerce industry now offer an omnichannel experience, allowing customers to interact with them through various touchpoints.
As a result, there is no need to distinguish between in-store and online shopping experiences.
On the contrary, with the help of digital signage, digital marketing content can be effectively used in physical retail stores. 카지노 블로그